Cookie Policy
Last updated: November 2025
1. Introduction
This Cookie Policy explains how TRUVERI LTD (trading as LIQUI) uses cookies and similar technologies on our website at www.liqui.uk. By using our website, you consent to our use of cookies in accordance with this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser).
3. How We Use Cookies
We use cookies for the following purposes:
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session state | Session |
| csrf_token | Security protection against cross-site request forgery | Session |
| cookie_consent | Records your cookie preferences | 1 year |
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance. We also use privacy-friendly analytics tools that do not use cookies.
| Cookie Name / Service | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| Vercel Web Analytics | Website analytics and visitor insights - does not use cookies, uses anonymized request hashing | No cookies stored |
| Vercel Speed Insights | Performance metrics and Core Web Vitals tracking - does not use cookies, collects data directly from browser | No cookies stored |
Note: Vercel Web Analytics and Speed Insights are privacy-friendly tools that do not use cookies. They are included here for transparency about our analytics and performance monitoring tools.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and choices.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Stores your display preferences | 1 year |
| invitation_code | Remembers your invitation code during session | Session |
3.4 Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook - tracks visits across websites | 3 months |
| li_sugr | LinkedIn - tracks conversions and retargeting | 3 months |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third parties that set these cookies or provide analytics services include:
- Google Analytics: For website analytics
- Vercel Web Analytics: For privacy-friendly website analytics (does not use cookies)
- Vercel Speed Insights: For performance monitoring and Core Web Vitals tracking (does not use cookies)
- LinkedIn: For marketing and conversion tracking
- Facebook/Meta: For marketing and conversion tracking
Please refer to these third parties' privacy policies for more information about their cookies and data collection practices.
5. Managing Cookies
5.1 Cookie Consent
When you first visit our website, you will be shown a cookie banner asking for your consent to non-essential cookies. You can change your preferences at any time using the Cookie Settings button below.
5.2 Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View cookies stored on your device
- Delete all or specific cookies
- Block all cookies or third-party cookies
- Set preferences for certain websites
Please note that blocking all cookies may affect the functionality of our website.
Browser cookie settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Options > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy & Security > Cookies
5.3 Opt-Out Links
You can opt out of specific third-party cookies:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Facebook: www.facebook.com/policies/cookies
- LinkedIn: www.linkedin.com/psettings/guest-controls/retargeting-opt-out
6. Other Tracking Technologies
In addition to cookies, we may use similar technologies:
- Pixel Tags/Web Beacons: Small graphic images that track user behaviour and conversions.
- Local Storage: Stores data in your browser with no expiration date.
- Session Storage: Similar to local storage but cleared when the browser session ends.
7. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to be tracked. Our website does not currently respond to Do Not Track signals, but you can manage tracking through your cookie preferences.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top indicates when the policy was last revised.
9. Contact Us
If you have questions about our use of cookies, please contact us:
TRUVERI LTD (trading as LIQUI)
Bartle House, 9 Oxford Court
Manchester, M2 3WQ
Email: privacy@liqui.uk
Phone: 0161 536 0857